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I was sat on the toilet today reading the back of a Shampoo bottle when I starting wondering why when a “new and improved” version of something goes on sale, they continue to sell the “less new and not improved” version.

In the UK I remember mentioning this to my mother when we were shopping once, as she bought a “new and improved” bottle of bleach that “kills 99.9% of all known germs.”

There was another bottle, the same shape, size and brand that also “kills 99.9% of all known germs” but wasn’t decorated with the “new and improved” text. So I have to ask, why do companies sell inferior products, usually renaming them, rather than upgrading the original? Perhaps more importantly, why do people still buy them?

I can understand why something like Coca-Cola will never change now and they can’t change the original, because I guess people need the choice. But with bleach, where one does the same as another, I don’t understand…